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Ralph Paglia
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- Phoenix, AZ
- United States
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Check Out The Major Automotive Marketing Coup Ford has Achieved with the 2010 Ford Fusion Hybrid coming to San Tan Ford in April 2009
Ford scores marketing coup with thrifty Fusion hybrid
By Sharon Silke Carty, USA TODAY
DETROIT — The Ford Fusion hybrid will be the most fuel-eff… Continue
Posted on December 30, 2008 at 12:04am —
Would You Consider a Career Opportunity at San Tan Ford?
If you're looking for an opportunity to be appreciated and more involved in the direction your career is headed, you should con… Continue
Posted on December 27, 2008 at 9:06pm —
San Tan Ford Email Contact Information
Here are a few of the courteous and professional San Tan Ford team members. You may contact them directly by using the email addresses listed below… Continue
Posted on December 27, 2008 at 9:01pm —
Ralph Paglia's San Tan Ford Community Page
Profile Information
- What is the name of your employer, organization or business?
- ADP Dealer Services
- Enter the URL or Website Address for your employer, organization or business
- http://www.ADPdealerservices.com
- What is your Business Phone Number? (optional)
- 505-301-6369
- What is your Cell Phone Number? (optional)
- 505-301-6369
- What is your Email Address? (optional)
- rpaglia@gmail.com
- Please check the following categories that best apply to your affiliation with San Tan Ford
- Ford Vehicle Owner, Ford Dealership Supplier, Ford Motor Company Associate, Ford Enthusiast
- Please take the time to describe what you would like to get from your membership in the San Tan Ford Community:
- Ralph Paglia
Director - Digital Marketing
ADP Dealer Services
Ralph Paglia is responsible for establishing ADP business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics.
Ralph has over 20 years of leadership in information technology enabled automotive strategy and tactical implementation. He is a recognized expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements.
Experienced in using market research to improve results from people, business processes and the technology used to execute.
OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.
- 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel.
- 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America.
- 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers.
- 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers.
- 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers.
- 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.
- 2005 to 2007 Phoenix: Ralph develops, builds and leads a team that markets and sells more new and used cars using digital marketing strategies and tactics than ever before accomplished by a single point franchised dealership.
- 2008 Dearborn, MI: Ralph secures landmark agreement and purchase order from ford Motor Company to migrate 50% of all ford dealerships from conventional local marketing and advertising to more effective digital marketing strategies and tactics.
www.ADP.info www.SEMDealer.com www.AutomotiveGenius.com
www.Car-Guy.com
BZ Results User Community
My Flickr Online Photo Album
My Edmunds CarSpace Profile
Ralph Paglia Blogger Site 1
Ralph Paglia Blogger Site 2
Ralph Paglia Dealer Blogger Site 2
Ralph Paglia Typepad Website 1
Ralph Paglia Wordpress Website 1
Request Ralph Paglia Professional Services Form
Wards Dealer Article on Ralph Paglia
Ralph Paglia Geocities Website 1
First Dealix Interview with Ralph Paglia
Second Dealix Interview with Ralph Paglia
Personal Website Created by Ralph Paglia 10 years ago
Digital Dealer Magazine with Ralph Paglia as Cover Story
J. D. Power Online Automotive Review with Ralph Paglia Suggestions ...
Ralph Paglia's Geocities Personal Page
My Automotive Digital Marketing Professional Community Page
Ralph Paglia's MySpace Social Networking Site
Get The ADM Widget: www.Widgetbox.com/Network/Automotive-Digital-Marketing
Find more photos like this on Automotive Digital Marketing Professional Community (ADM) Find more videos like this on Automotive Digital Marketing Professional Community (ADM) Find more photos like this on Automotive Digital Marketing Professional Community (ADM)
ADM Featured Articles
Winning Friends and Influencing Word Of Mouth
I just got off the phone with a very nice lady by the name of Mari. She works at Hawkinson Kia and contacted me after reading a few of my posts, she wanted a few tips on how to manage her Facebook account. W… CSI (not a CBS TV Show)
CSI, the hit CBS TV show is not what you are going to find with this blog post. However, it must be a great series considering there is a CSI for almost every ma…
Social Media; Twitter Marketing Chats to Check Out
Check Out Twitter Marketing Chats
A Dealership's Website: Selling the Product or Your Dealership
I am writing this blog post and contemplated putting it in the discussion forum because I am eager to hear feedback and what other members think regarding this issue.
I received a call today from one of S.M.A.'s participating dealerships regarding their website. The owner had upgraded from basic html to a flash website and was eager to get my opinion and show off his investment in updating his site. S.M.A. Alliance generates websit
…ADM Professional Community Member Reception at 8th Digital Dealer Conference
Automotive Digital Marketing CommunityValidation and Fruition
I've actively commented on two other great, current blog posts here on ADM.FM - one by Bryan Armstrong and one from Todd Smith. This post is a marrying of the two topics - Vendor Relationships and Social Media Best Practices. Toward the end of this post, you will learn of a specific social media & CRM enhancement that a vendor (Vin Solutions) put into their CRM based on my suggestion - that ties into its own best practice - and something you should get your CRMs to implement as well. Let…
FEBRUARY CAR SALES; Ford Tops GM For FIRST TIME SINCE 1998, steers U.S. industry to 13% gain
FEBRUARY U.S. AUTO SALES
For
…Good Vendors ARE Good Partners
I am good…but don’t take my word for it, look at my work ethic and the results I’ve shown over my years in the car industry. So when I recently took on a new position at Menlove Toyota Scion I wasn’t worried for I have been down this road before and turned around
…Wrestling with social media at NADA
Once again NADA didn’t disappoint! More so this year because the Track 2 worksh
…The Extinction of the Old School Car Dealer
It’s not a theory, it’s not even the future, it’s happening now and time is getting short. Auto dealerships are notoriously late adopters of any new technology but in our current state of rapid technological advancement more and more dealerships ar
Employees are the key to social networking.
Stop trying to make a social network on your dealership's website with Facebook and Twitter accounts. If the stats on word of mouth marketing and social networking are correct, your dealership already has it's own HUGE social network inside the dealership, your employees. They are the key to your success in social networking. 80% of their friends will trust their opinion in products and services. Focusing on your employees social networks will and can put your dealership's messages, vehicles and…Opposing View: James Lentz says Toyota ‘Firmly Focused’ on Safety, Unintended Acceleration is Rare
Opposing view: ‘Fir
Automotive Social Media Policy – Free Download
As the saying goes, an elephant never forgets, neither does the internet. Everything said, everything posted, every video created and image uploaded is there for the world to see. People are forming opinions about your dealership without ever having to be a customer, of course this could be good or bad, it just depends on the opinions being formed.It’s becoming increasingly more important to monitor your employees an
…2010 J.D. Power Customer Service Index Study
Lexus and Hummer top 2010 J.D. Power Customer Service Index Study
Navigating Social Media in the Automotive Industry
It has been said that cars are one of the few personal possessions that arouse extreme consumer passion and fanaticism. People talk about their cars frequently, whether th
…Leave it all on the playing field
Today I wanted to share with you one of the most powerful words that is necessary to be successful in automotive Internet sales. The word is “effort” it is defined in Webster’s as “hard work” or “the total work done to achieve a particular end.” I know this word may not mean too much to you, but I would like to give you a few examples of effort in action.…
Search and Display Advertising Synergies
Social Media, Not Just For Your Sales Department: A Special Finance Perspective
In the auto industry social media can play a huge role in brand management by bringing trust, recognition, and awareness to more than just your sales department. It can also boost your service and parts business as well as highlighting specific
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Great site! This is an example of a forward thinking dealer.